At Spoke Creative Group, our mission is to provide coordinated marketing guidance and services to help our clients expand their reach and achieve their goals. From full web site design and corporate branding to message development and collateral creation, Spoke Creative Group specializes in creating one-of-a-kind promotional tools, designed to collectively meet each client’s unique marketing needs.
Revamping the Round Top Inn
In late 2010, the owner of the historic Round Top Inn in Round Top, Texas, approached Spoke Creative Group to improve the functionality of the Inn’s newly-redesigned website. The client felt the site was too hard to manage himself, and was unhappy with the way it was set up–he also wanted help establishing a social media presence, but didn’t know where to start.
After a trip out to tour the Inn and meet the owner, we knew this was just the kind of project we were looking for. While the site design was aesthetically solid, the functionality of it–particularly on the back-end–was less-than-ideal. We recreated the website using a content management system called WordPress in order to achieve the professional look, ease-of-use, and built-in optimization the client was looking for, and added an analytics tool to allow for a deeper understanding of exactly how people are using the website.